200,000 weekly reach
Spectrum Sino radio on DAB has seen impressive growth. Following a recent Ipsos Mori poll its radio listenership is estimated to be over 200,000 weekly reach with over 500,000 aware of the radio station.
is the leading English language radio station, dedicated to improving Chinese and UK understanding, through engaging and entertaining radio shows. Our aim is to be your No.1 source of knowledge on China, bringing China closer to you.
Radio and Ratings
Sino TV and radio have seen impressive growth. Radio listenership online has increased by 500% and TV viewership has increased by over 50% in July 2016.
Sino TV is available on Freeview channel 244, on mobiles using TVPlayer and online at sino.uk. We offer an entertaining mix of programmes from Chinese cooking to martial arts, and from travel documentaries to cartoons for the kids.
Part of gbtimes global network
Sino is part of gbtimes, an international digital media network consisting of Radio, TV and Digital channels. Our services are available in Europe, Africa and China.
Mobile app Download now
We've recently launched SINO Uk mobile app. Available on Appstore and Google Play.