Yum China and its restaurants (including KFC, Pizza Hut, Taco Bell, Little Sheep Hotpot, East Dawning）announced that they have committed RMB 4 million， about 460,000 pounds to support relief efforts following a 7.0-magnitude earthquake in Sichuan Province on the 8th of August, as we reported earlier in the week.
Following the earthquake in Jiuzhaigou County, the Company opened three KFC and two Pizza Hut restaurants in nearby Mianyang City, Sichuan Province to provide 24-hour support to media, medical and other rescue workers. Yum China's subsidiaries in Southwest China also established relief funds to provide assistance to the Company's employees and their immediate family members who were injured or suffered property damage during the earthquake.
This is not the first donation from Yums. From 2014 KFC created its Food Donation Scheme, which freezes and packs unsold chicken to be donated to local charities, with collections taking place at least twice a week. From a small trial across six restaurants, it’s now active in more than 300 UK branches, with the equivalent of 80,000 meals donated so far in the past three years. The chain now aims to have the scheme rolled out nationally by the end of 2017. All food that is unsuitable for the scheme is recycled as biodiesel and fertiliser.
News | June 15,2016