It's Gin O'Clock With The Queen's Grocer


World Gin Day is a global celebration of all things gin, on the second Saturday in June (Which is tomorrow)! The idea is simple: get people together all around the world with a legitimate excuse (not that the needs one!) to drink some gin, whether it’s in a cocktail, G&T or neat (yes, you can drink gin neat, and when you’re doing a gin tasting it’s the easiest way to distinguish between different brands!)


Gin is becoming a big thing in the UK, sales of spirits brought more money to the UK treasury than beer for the first time ever, Her Majesty’s Revenue and Customs (HMRC) figures have revealed.


The treasury earned an extra £225m in revenue from spirit drinkers thanks to a freeze in spirits duty in the 2016 budget, taking its total spirits duty to over £3.38bn. Beer duty was also frozen and led to a contribution of £3.32bn. All of which should keep @Queeen_uk happy, since her Twitter account has, almost single handedly, brought the phrase Gin O'clock into common usage throughout the land, and also tomorrow (WORLD GIN DAY) is the Queen's birthday, a coincidence... We think not!


But what is gin? Gin taken at its most basic, it’s just a spirit that’s flavoured with juniper. But behind that simple facade lies one of the world’s most complex and best-loved spirits, with a history that spans hundreds of years and reaches back to the dawn of distillation.


Partridges’ Chelsea Flower Gin has been crafted in collaboration with master distiller Martin Murray of Dunnet Bay Distillers in the north coast of Scotland, which also produces Rock Rose Gin and Holy Grass Vodka.


The expression contains 19 botanicals including rose root, rose water and juniper, to commemorate the historic association between flower nurseries and the Kings Road in Chelsea, home of Partridges’ flagship store. lower nurseries and the Kings Road in Chelsea, where Partridges flagship store is located. Each limited edition bottle is hand filled, numbered by hand and sealed with wax.


Partridges have challenged local bars and restaurants to design a new Chelsea Flower Cocktail using their new gin.


Partridges was founded by Sir Richard Shepherd on Sloane Street, Chelsea, in May 1972, with a second Partridges opening in 1998 on Gloucester Road, West London.


In 1994 the shop was granted a Royal Warrant as ‘Grocers to Her Majesty Queen Elizabeth’ and in 2008 John Shepherd, the managing director of Partridges, became President of the Royal Warrant Holders Association.


Royal Warrant? What?



Royal Warrants can be tracked back to the 1300s, but it was in 1897 that the Royal Warrant Holders Association was formed and granted a Royal Charter by Queen Victoria. As John Shepherd says “Today, firms that hold the Royal Warrant include grocers like Partridges, wine merchants, chemists, plumbers, mole catchers and dressmakers. The distinguishing feature, no matter the size of the company, is to provide the highest standards of service. Many of them are family businesses going back several generations and form the fabric of this nation.”


“Gin is a quintessential British drink and will be a central piece of the Chelsea Flower jigsaw that promotes all things Chelsea, Partridges and artisan food and drink makers,” said Shepherd on releasing a gin to mark its 45th year.


In 2004 Partridges in Chelsea relocated to Duke of York Square, where the shop now includes a wine bar and café with a terrace and indoor seating.



Partridges’ Chelsea Flower Gin, bottled at 42.5% abv, will be available in a 50cl bottle for £29.95 or a 5cl bottle for £3.99. There will also be a gin and tonic premix in a 275ml bottle for £3.99. £1 from the sale of each bottle from the first batch released will be donated to local charities.



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