China is a key market for Scotch Whisky. Photo credit - Pixabay
The legal protection of Scotch whisky in China has been agreed for a further decade.
Until 2028, at the earliest, Scotch whisky will be a protected trademark in China and a recognised Scottish product.
The announcement follows work by the Scotch Whisky Association to extend the trademark, originally granted in 2008.
Commenting, SWA Chief Executive Karen Betts said:
"The renewal of the 'SCOTCH WHISKY' trademark is an important step in securing future growth for the world's leading high-quality spirit drink in China, the world's largest spirits market. "While challenges remain, Scotch Whisky producers can be confident that the Chinese government officially recognises Scotch Whisky as a Scottish product, produced according to traditional methods, that should be given special recognition in the Chinese market.
"The industry has enjoyed great support from the Chinese authorities, who take food fraud and IP protection seriously, in tackling fake "Scotch". We're grateful too to the British Embassy, which has provided invaluable support
"As we approach the Chinese New Year, I'm delighted to join the Prime Minister on this trade visit to showcase the heritage, craft and quality of Scotch Whisky - which is the UK's largest food and drink export.
"China is a key market for Scotch Whisky, both now and in the future, and legal protection is the firm foundation on which our future trade is built."
News | August 24,2017