Don’t Look Back In Anger: The Great British Concert Con

 
 
  • -Concert-goers pay up to £25 more to see the same artist in a different city
  • -Arena Birmingham named as the priciest venue to watch a show
  • -Wednesday is the most expensive day to go to a gig

 

December 2017 - Ever wondered how much your friends around the country are paying to see a gig? New research reveals that concert-goers could be paying a whopping £25 more to watch their favourite act live in the flesh.

The research from Boom25, the website that gamifies the shopping process, analysed the cost of a ticket to see the same artist on the same tour, but across different venues throughout the UK and Ireland.

Comparing Ticketmaster prices1 of nine large scale touring artists including; Niall Horan, Kasabian, Shania Twain and Sam Smith, the research found that it is more expensive to watch five out of the nine acts in their hometown, proving that Adele’s hit single, Hometown Glory isn’t always the case.

Giving fans a reason to look back in anger, Liam Gallagher was one of the worst offenders, with his homecoming gig at the Manchester Arena on December 16th 2017 costing £6.56 more than the average price of a ticket (£38.44) for his upcoming winter tour. 

Continuing their sibling rivalry, Noel Gallagher just about takes the (morning) glory with his Manchester gig coming in just £2.16 over the average ticket price (£47.34) for his upcoming spring tour. Sam Smith is also guilty as sin when it comes to asking for more money from his local crowd for his hometown performance as is Niall Horan with his two Irish gigs costing more than his other dates.

 

Artist

Hometown

Average Ticket Price

Hometown Gig Price

Price Difference

Liam Gallagher

Manchester

£38.44

£45

£6.56

Niall Horan

Dublin

£37.21

£42.90

£5.69

Sam Smith

London

£49.64

£52.50

£2.86

Dua Lipa

London

£25.69

£28

£2.31

Noel Gallagher’s HFB

Manchester

£47.34

£49.50

£2.16

 

Unsurprisingly London was revealed to be the city with the highest average ticket price at a staggering £50.97. Glasgow came in a close second at £48.88, and it was the un-luck of the Irish with Dublin placing third at £48.55. Meanwhile, Cardiff hit a high note with the research revealing that the city offers the cheapest average ticket price of just £36.20 – nearly £15 less than a performance in London. 

The analysis also shows that Brummies are also out of luck when it comes to concerts, with Arena Birmingham named as the priciest venue to watch a show.  Tickets average at £57, compared to £30 to see a performance at Manchester’s O2 Apollo – a massive 90% increase. 

Interestingly, hump day is the most expensive night to catch a concert, with tickets averaging at just a few pennies short of £50. However, you can save yourself a tenner if you head out on a Sunday with the average ticket price costing £40.75.

Giora Mandel, Boom25 Co-Founder, says: “It’s interesting to see that the location of a concert, amongst many other factors, has a significant effect on the price tag! Our research shows that people should always weigh up their options prior to purchasing tickets to see their favourite act, as there is definitely money to be saved.”





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