Picture: One of London's most recognisable landmarks - St. Paul's Cathedral. Credit - Pixabay
UK tourism group VisitBritain's annual 'Destination Britain China' event is now underway in Shanghai - and this year, it's bigger than ever before.
The event will be an opportunity for travel-industry buyers from across China to meet with UK counterparts and suppliers, with over 7,000 meetings due to take place over the next two days.
Over 80 delegates from the UK are understood to have travelled to Shanghai, representing all areas of the UK tourism industry and many different British regions.
Destination Britain China will aim to build upon some very encouraging recent statistics about travel between the two countries.
As part of our VisitBritain week at the start of November, we reported that Chinese tourism would be worth £1bn to the UK's economy every year by 2020.
We also broke the news that VisitBritain's research shows that forward bookings from China to the UK have increased by nearly one quarter.
The data, from ForwardKeys, covers flight tickets until December of this year compared with last year, and demonstrates a rise of 24 percent.
There are several reasons that might be behind this increase. Firstly, the weakness of the British currency is making visits to the UK much more affordable to overseas visitors.
There is also thought to be growing demand amongst Chinese tourists to explore the UK, and to experience British culture first-hand.
After Destination Britain China has finished in China, the delegates will travel to South Korea to continue their mission.