China Southampton deal off


Southampton FC's logo. Photo credit - wikimedia


A deal that would have seen a Chinese company purchase a stake in Southampton football club will not go ahead.


The agreement would have been between the club and Lander Sports Development Co. and involved a sale of an 80 percent share of the club.

Southampton are currently enjoying moderate success in their 40th (non-consecutive) season in the top division of English football, with a solid mid-league ranking after 31 games.

We first reported on the potential deal in November 2016, and revealed that a potential deal could be worth in excess of £200 million.

Chinese investment in British football is currently at an all time high. According to a Financial Times report, firms from China had spent $2 billion on the game in the UK during 2016. 

Major deals have seen investments in Aston Villa, Manchester City and West Bromwich Albion, and there are apparently as many as 30 Chinese billionaires, alongside countless companies, who are currently considering buying shares in other clubs.

There are several reasons for this trend. Firstly, British teams are amongst the most popular in the world for fans. Combined with growing TV revenues, this makes the clubs an attractive investment. 

Closer ties between British and Chinese football should also enable teams in China to benefit from cooperation, including tactical and training projects. 

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