PSA aims to access to a competitive and efficient supply chain distribution system. Photo credit - Pixabay.
Groupe PSA, owner of the Peugeot and Citroen motor brands, has purchased a controlling stake in a major Chinese spares supplier.
The deal will see PSA group take control of Jian Xin, the leading spare parts dealer in the region of Shanghai.
Every year, it sells more than 5 million parts sourced from major original equipment manufacturers.
According to a company press release, in investing in the company, PSA aims to access to a competitive and efficient supply chain distribution system offering delivery times and frequencies that meet the highest market standards.
Apparently, its objective is to accelerate growth in sales of multi-brand parts, including in its new Eurorepar range, which Groupe PSA developed specifically for the Chinese market.
Speaking about the deal, Christophe Musy, Executive Vice President, PSA Aftermarket, said:
“China will soon be the world’s biggest aftermarket, and we have set ourselves very high ambitions there, which is why we’re already securing strong market positions.”
“Our multi-brand after market strategy... aims to meet the needs of all after-sales customers around the world, regardless of their purchasing power and the make or age of their vehicle.”