First House of Fraser & Hamleys in China

  • Author
  • Yiyao Zheng
  • September 12,2017

Yao here. House of Fraser just opened the very first store in Nanjing, China.

House of Fraser, founded in 1849, is one of the oldest department stores in the UK and is a Royal supplier. In April 2014, Nanjing Xinjiekou Department Store Co. from Chinese Sanpower group spent 430 million pounds acquisition of a controlling stake in 89%. Prior to its acquisition, HOF had 61 stores in the UK and Ireland, targeting mid and high-end fashion stores and selling 1 billion 200 million pounds a year.



For the rest of China, the products from House of Fraser are sold through the Alibaba group's business platform Tmall, China's e-commerce market. My mum has already bought some dresses on HOF Tmall.



Next to the House Of Fraser is Hamleys Nanjing store, which is huge with an area of 7000 square meters. It's the largest toy store in China.



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